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Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future By Iris R. Firstenberg, Moshe F. Rubinstein
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From the Inside Flap
The future is not as straightforward as it once was, and it has rapidly become clear that the traditional ways of doing business are rapidly becoming obsolete. Leaders are ready and willing to change over to the new approaches, but what exactly are those approaches? In a world of rapid change, where uncertainty is the norm, can we ever know what really works? The short answer is, yes we can, but it requires a thorough understanding of what uncertainty really means to us on a daily basis. Extraordinary Outcomes is a remarkably lucid account of how we work with, rather than against, constant change.
Using uncertainty to your advantage requires becoming resilient enough to weather whatever storms might come. As this book shows, sometimes we even need to embrace the uncertainty. For leaders, this means building flexible teams and bringing out the best in each individual. Unpredictable environments and project failures—once universally dreaded—have become status quo across sectors and industries.
The framework in Extraordinary Outcomes takes a novel approach to this novel situation, suggesting that we can harness the unpredictable and use change as a catalyst for innovation. But this could take some significant adjustment to the way we view reality. Thankfully, internationally renowned management gurus Iris Firstenberg and Moshe Rubinstein have made this paradigm-shift easy with a clearly organized, concise framework for leading teams to success.
Through research and real-world cases, Extraordinary Outcomes presents five key competencies for an uncertain world. This approach is unique because the authors take nothing for granted. Where many management books simply present lists of steps, expecting readers to blindly believe that the steps will work, Extraordinary Outcomes makes clear sense of the world we live in. This easy read leaves readers with the sense that the fog has been cleared away, and that there are good reasons for following the authors’ advice.
Extraordinary Outcomes will help you establish a big-picture view of your organization and your purpose. The practical, day-to-day steps follow seamlessly as the book provides concrete strategies for building team alignment, encouraging positivity, creating agility, and learning from setbacks. Extraordinary Outcomes shows that adapting to an uncertain future might be just the thing we need to drive success.
From the Back Cover
Praise for Extraordinary Outcomes
“Extraordinary Outcomes provides the rare and rich delight of reading in nearly every paragraph an aphorism or witticism that ranks with the kind of sage advice generally rationed as chapter-starting epigrams, and then in only a few of the chapters of the best management books. Better still, these linguistic gems are woven into trenchant real-life examples of people and organizations who have transcended commonly accepted limitations to make the world a significantly better place. This book will at once make you happier, smarter, and more useful to your teammates.”
—Martine Rothblatt, founder and former CEO, SiriusXM Radio and founder and CEO, United Therapeutics Corp.
“The work of Firstenberg and Rubinstein is a must read for those enlightened organizational leaders whose objective is to succeed in uncertain times. Mammals learn and adapt to changing environments and don’t operate to a fixed master plan or strategy, neither should leaders responsible for the continued success of their organizations as the environment around them changes.”
—The Honorable Daniel S. Goldin, 9th NASA Administrator, retired Chairman and CEO, The Intellisis Corporation
“Take care when reading this book. It has so much delicious food for thought you may gain weight just by reading it.”
—Gordon Peters, Founder and CEO, Institute for Management Studies
“Not just a business book on leadership but also a thoughtful and compelling read on how to live a better life. Through the use of fascinating stories and extensive research, the themes are easy to grasp and execute. There are so many great stories, I’m afraid I will dominate the cocktail party conversation for months.”
—George Borst, former President and CEO, Toyota Financial Services
“The authors have created an extraordinarily thoughtful guide for the leader who aspires to define the future. This delightful work is laced with vivid and memorable examples, making it almost effortless to internalize the wealth of practical tools and concepts as you read the book.”
—Ron Sugar, former CEO, Northrop Grumman
About the Author
IRIS R. FIRSTENBERG, PHD, is a professor at UCLA in the Department of Psychology and the Anderson School of Management. She has previously coauthored two books, including The Minding Organization. Iris also teaches corporate seminars on leadership development and innovative thinking.
MOSHE F. RUBINSTEIN, PHD, is an authority on organizational problem solving and an emeritus professor at the UCLA School of Engineering and Applied Science. He has written ten books, including Patterns of Problem Solving.
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